Month: August 2014

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How Buyer Personas Give Marketing a Boost

A well-established marketing campaign begins with knowing your audience. If you don’t know who you are marketing to, your content won’t be much better than a blank slate. Buyer personas define your target audience and can be the first step toward a powerful marketing campaign. Your buyer persona can discover the habits, history and mentality, […]

Quickbooks Online versus Quickbooks Desktop: Which should you choose?

Let’s face it: solid accounting is the backbone of a business and sticky notes don’t work. QuickBooks is a number-one-rated accounting system for small businesses. The software can organize sales by tracking expenses; organizing timesheets, sales slips and invoices; and maintaining tax information. Users can choose between QuickBooks Desktop or QuickBooks Online. Both have advantages […]