Category: Online Marketing

In just a matter of a few months, COVID-19 has stopped an otherwise fast-paced world. As marketers, it’s our job to make the best out of the worst situations – even if we’re quarantined, can’t leverage the creative benefits of face-to-face collaborations, or are unable to score new work. During this sluggish period, your best […]

In today’s competitive landscape, ranking for local search queries can be tough – even more so if you’re competing in a rapidly growing market, like Central Oregon. However, ranking locally can help you get discovered for relevant queries, attract highly targeted traffic to your website, and even result in more walk-in customers. Continue reading to […]

Campaign analytics is the most used marketing technology by B2B marketing professionals in the US. Even so, a lot of those marketers aren’t getting all the details they can from their metrics. One of the biggest challenges of marketing online is tying conversions back to the source of the lead so you can see what campaigns are […]

You’ve come up with a marketing budget for your company. But now what? Once you determine your ad spend in the digital marketing sphere, it can be daunting to figure how that budget actually breaks down. Google Ads, Facebook Advertising and other social media platforms, email marketing campaigns, and Search Engine Optimization (SEO) should all […]

Because we’re in the business of staying up to date on the latest market trends and opportunities for our clients, we have fun keeping tabs on different search terms or keywords and seeing what they may reveal about the economy, consumer interests, and more. We took a look at the keywords, “new home,” and, “new […]

UPDATE: The widely-discussed 2018 midterms gave us an opportunity to put this method to work. We hypothesized that the more popular the search “early voting” was during midterms, the higher the chance that more democrats will turn out to vote than in previous elections . Therefore, they have a higher chance of taking control of […]

When it comes to marketing your business, how many times have you heard the old adage, “You have to spend money to make money!”? While in many cases this is practically true, it’s also misguided. The most successful companies don’t “spend” their money, they invest it–growing their assets and market share. This results in less […]

When is the right time to market features or benefits? It all starts with the question, “How should I sell my product?” Typically, many marketers start organizing a product into two broad sales categories:  a list of features, or how your product functions, and a list of benefits, or how it speaks to your customer […]

When your business embarks on a design process (website design or branding), it’s crucially important to get it right. You’re paying a considerable amount of money to a design company. The design work will affect how potential customers view your company. The design work will affect how YOU view your company and the direction the […]

Hiring experts. It’s tough and can result in lost time if you make the wrong choice. In digital marketing, there is an even larger gap between the “experts” and the leadership of a company. There are literally hundreds of SaaS companies, so the marketing, design, analytics, development tools, and knowledge base of the digital marketer […]