Month: May 2014

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Bad Fonts Causing Big Headaches

Posted May 21, 2014 Posted By Esther Watson Online Marketing

Font choice can significantly influence the success of your website! Websites rely on the visuals to identify with the reader. Bounce rate, increased visitor rate and visibility correspond with fluid readership. Specific fonts accomplish readability better than others. Don’t launch your site without knowing the do’s and don’ts of font choice. Font may seem like […]

Rumor Has It that Snapchat Spreads the Word for Businesses

Posted May 2, 2014 Posted By Gillian Rowley Online Marketing, Social Media Marketing

The Snapchat marketing platform is picking up steam! The mobile app allows users to send photos or videos – essentially, an app for texting. The catch? “Snaps” delete seconds after opening. For the everyday user, snaps are unedited selfies, or short-term visual messages. The social network has been a hit for 13 to 25 year […]