Category: Online Marketing

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How Buyer Personas Give Marketing a Boost

A well-established marketing campaign begins with knowing your audience. If you don’t know who you are marketing to, your content won’t be much better than a blank slate. Buyer personas define your target audience and can be the first step toward a powerful marketing campaign. Your buyer persona can discover the habits, history and mentality, […]

Keeping in Touch with 2014 Website Design

We are halfway through 2014 and the trends are nailed down. Website design is all about consumer outreach and functionality. But how is that achieved? The key is simplicity. Seven website design trends are kicking butt. Staying Trendy in 2014 Responsive Design Smartphones and tablets are flying off the shelves. It is imperative for websites […]

The Battle Between SEO and PPC

Starting a business is difficult and perfecting your product is only half the battle. Companies must use effective marketing and the internet is one of the best resources. From Google to Bing to Yahoo, two basic options are available for businesses to increase their visibility on search page results: PPC (pay-per-click) and SEO (search engine […]

Bad Fonts Causing Big Headaches

Font choice can significantly influence the success of your website! Websites rely on the visuals to identify with the reader. Bounce rate, increased visitor rate and visibility correspond with fluid readership. Specific fonts accomplish readability better than others. Don’t launch your site without knowing the do’s and don’ts of font choice. Font may seem like […]

Testimonials: Your Gateway to New Customers

Successful businesses need testimonials! Customer feedback can spread awareness to increase sales, conversion rate and online exposure. 72% of internet users trust online reviews as much as personal recommendations. We can’t force our customers to review their experience online but like a persuasive spouse, we can be influential! We specifically target Google+ as the leading […]