Earning revenue is not just about your service but your company culture! Clients want to work with a business that they love. Blogs personalize your expert knowledge across the world. Articles can be used for how-to guides, news or general interest. Your staff can express their expertise to the public. Blogs intertwine your culture with the brand. We know the perks.
Search Engine Optimization
The internet is full of info and search engines seek reputable websites. It is key to build an engaging platform that readers can trust. The more pages, the better! Blogs are a creative outlet to build your site. Your keywords, internal and external links, videos and meta data improve your site on Google rankings. More pages=more opportunity! There is always a correlation between traffic and sales. Build a site and build an audience!
Develop Your Brand As An Expert
Providing informative and entertaining content develops your expertise. Technology, ideas and news are always advancing. High-quality content makes you a resource on the industry. Readers receive tips, the latest news, and tools and resources to advance their business. Your business becomes more valuable, providing a service and knowledge to your readers. The best blogs help the public and can build clientele.
Connect With Social Media
Social media is a valuable marketing resource. Blog posts are easy to connect to Facebook, Google+, Twitter and more. Connecting a blog with social media exposes millions to your company culture. Your article can be used as a blog and social media post simultaneously. Social media means comments and community who can spread the word. A blog can be a social media content factory!