Moz, formerly “SEOmoz,” is a powerful marketing analytics tool that’s extremely well known in the digital space. It’s a mainstay in digital marketing firms all over the world, and Pro Q is no different.
The MozBar is a browser extension, which makes it extremely useful for real-time insights. Whether you just have a general interest in SEO or are a marketing professional looking for some insight, here’s a few ways I use the MozBar consistently.
Note: MozBar is free with a Moz community account.
#1 -Get a lay of the land
The structure of a webpage, including H1 and H2 hierarchy, is extremely important for SEO (what Google reads and deems most important). To survey the land (so to speak), hit the MozBar, view “on-page elements,” and you’ll have a very useful outline of the current page structure (without even logging into the website).
On-page elements will show you:
- URL
- Meta (page) title
- Meta description
- Meta keywords
- H1
- H2
- And more!
Note: MozBar’s primary use is for quick snapshots of information. If you want to view the structure of a website in its entirety, Screaming Frog would be a more efficient and comprehensive solution.
#2 -Check the competition
Whether you’re curious about who’s ranking for a keyword, how competitive a keyword actually is, or how you compare to a competitor, MozBar integrates with your search results and gives you an ultra-quick snapshot of each website’s page and domain authority.
With it activated, simply search a term and view details on the results.
#3 – Find link types
I tend to use this if I need an ultra-quick glance at the internal or external links on a page. When you’re on the page you want to examine, hit the “highlight links” icon and choose what you’d like to see. If you want to see internal links, for instance, which help establish site architecture and spread “link juice,” click it, and all internal links will be revealed with a nice yellow highlight.
Note: I use this for strengthening internal links in blogs. In seconds, I can see how many internal site links there are and if a post could use some attention.
#4 – PR Campaigns
This is an oddball, but that’s what I like about it. When building a PR campaign, it’s often required to research and compile a list of outreach targets. In the digital space, these campaigns are often aimed at getting social media exposure or external links, which are quite valuable if done right.
What makes certain links so valuable? Their domain authority. If you have a guest post on a well-read site (that links back to yours) with a domain authority of 70, that’s awesome.
How do you get these links? Create an outreach list with mid-to-high domain authority sites. With the MozBar, simply surf the web for your targets and vet them with the domain score feature.
Have you used MozBar? Let us know what you think.